Pete Covino III was born in Denton just north of Dallas, Texas. Started his first lawn care business at the age of ten and as a kid he was always looking for ways to earn money and start new businesses. He is the oldest of five children and a natural born leader. In his youth he also started businesses stenciling addresses on the curb for homeowners and during Christmastime he sold mistletoe that he harvested himself from his own trees. At a young age he developed a love of supporting charities and would often go door to door for charities like American Cancer Society. He also raised money to sponsor all his many athletic activities in high school. Pete participated at the collegiate level with scholarships for swimming and baseball. His love of sports created a competitive drive in him that later transferred into his career of finding the best results for his clients.
Pete is an Accredited Wealth Management Advisor, AWMA, and is uniquely qualified to fulfil his dream of helping others have financial success and peace of mind. Since entering the financial services in 1997, he brings to the table developed successful strategies implementing risk mitigation and smart growth positions especially during tough economic times, including two of the worst recessions in U.S. history. In 2015 Pete and his team of professionals registered the office as an RIA, Registered Investment Advisor, with FINRA, (Financial Industry Regulatory Authority) a non-profit overseen by the Securities and Exchange Commission to ensure protection for his client’s best interest.
When not at work, Pete spends time with his beautiful wife Lisa, whom he met while serving his mission. Upon first seeing Lisa by being introduced through a mutual friend, he knew it was love at first sight and they later married in 1991 right after he completed his mission. Pete and Lisa have four children all born and raised in Idaho and they have several grandchildren with more on the way.